Updated: Sep 20, 2021
Yesterday felixfallax posted a video to his youtube channel highlighting some pretty important points when it comes to the struggles and sustainability of an aspiring creator. I would like to give a little over view in this blog, but I highly recommend you watch his video below. As with all his content, his videos are filled with a great amount of detail and understanding that only comes from hours of research.
He starts by mentioning the Copytraders Club podcast. The podcast talks about many eToro related aspects: from risk score & portfolio management to pi (popular investor) interviews and more. Felixfallax' own channel focuses on pi reviews and a pi gold standard of his own creation; a pi selection method aimed at selecting only the best popular investors to copy, something he is putting to the test in his second eToro account themoodyblue.
Back to the video
Felixfallax (Andrew) highlights a daunting point, in that "nothing runs on fresh air". Despite there being a fantastic selection and variety of Youtube channels aimed at educating and reviewing all that eToro has to offer, these channels have a big up hill struggle when it comes to competing for attention, and ultimately staying afloat. Even the best content with the humblest of intentions can go unrecognised if no one is even aware that it exists, and unfortunately that is just the way the Youtube algorithm seems to work. And although a lot of these creators are fantastic and don't aim to make a ton of money from their material, it goes without saying that they do ultimately need to monetise on their content to stay afloat and grow as a channel.
What can you do to help?
Andrew goes on to list some great ways you can support your favourite channels, which will increase the likelihood of their videos appearing to others with similar interests, and help them sustain their channel, enabling them to spend more time on creating value for their audience.
A lot of these may sound familiar as almost every single popular Youtube channels on the platform will drill it home at the beginning of a video to "like the video and hit the subscribe button". I think this can lead to viewers having a little blindness towards how important a difference this can make to a channel. Youtube changes its algorithm regularly, but at its core it works on engagement. It wants to recommend high quality content to others with similar interests and leave out poor content. Although the exact method is unknown, it is widely deduced that this is achieved by looking at the way viewers interact with a video. Therefore the best way for you to support your favourite channel is to engage with it as much as possible. As Andrew highlights in his video, as well as "like and subscribe", try to engage in a conversation in the comments section, and share the video with your friends (I am sure Youtube's algorithm is able to see how many times a video is shared). None of the actions highlighted in the video cost the viewer anything but help the channel a great deal.
The bottom line
A great deal of time, and money can go into making a highly informative and watchable video with no initial benefit going to the creator at all. A lot of the channels I personally like to watch do what they do for the love of doing it. Unfortunately that also means they are more likely to fail. So hopefully Andrews video and this blog can remind us just how important it is to support the channels we love and help them help us. Apart from a lucky few, the value they create far exceeds the compensation they receive for their efforts, and its up to us to do what we can in order to ensure they continue to provide.